Starting from the figure of Leonetto Cappiello, one of the protagonists of this revolution, the conference aims to propose a re-reading of the relationship between art, communication, and education, recognizing in the advertising poster one of the first tools of cultural and visual dissemination of modernity.
Archives, languages, and imaginaries of the twentieth century thus become living material for new educational, creative, and territorial projects, capable of combining memory and innovation, and of restoring to the image its central role in the construction of contemporary culture.
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